In 2023, labour costs in the advertising and market research sector in Finland stood at 523.0 million Euros. The projected data shows a steady year-on-year increase in labour costs from 2024 through 2028. Specifically, the figures rise from 529.0 million Euros in 2024 to 556.0 million Euros in 2028. This consistent upward trend indicates a compound annual growth rate (CAGR) typically used to represent average annual growth over these five years.
Future trends to watch for include potential impacts from technological advancements like AI and automation, which could affect demand for labour versus technological solutions. Additionally, changes in market dynamics, regulatory shifts, or economic conditions could further influence labour costs in this sector.
