In 2024, the UK's advertising wages lead at 24.58 million euros. Germany follows with 21.11 million euros and France at 13.88 million euros. Notably, Romania experienced an 11.45% increase over the last year, with Cyprus closely at 12.87%. Italy, driven by lively growth, shows a 5-year CAGR uplift, reflecting resilience compared to larger, more stable markets.
Future trends to watch include:
- Continued growth in Eastern Europe driven by economic advancements.
- A shift towards digital advertising impacting wage structures.
- Potential wage stagnation in saturated Western markets as agencies optimize operations.
Top countries in Wages and Salaries of Advertising Agencies Share by Country (Million Euros)
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 United Kingdom | 24.58 | 2023 | +0.95% | +1.2% | View data |
| 2 | 2 Germany | 21.11 | 2023 | +2.95% | +0.95% | View data |
| 3 | 3 France | 13.88 | 2023 | +0.4% | +0.99% | View data |
| 4 | 4 Spain | 7 | 2023 | -0.033% | -0.25% | View data |
| 5 | 5 Italy | 5 | 2023 | +6.04% | +2.63% | View data |
| 6 | 6 Netherlands | 4.65 | 2023 | +0.79% | +0.97% | View data |
| 7 | 7 Poland | 3.43 | 2023 | +3.08% | +0.17% | View data |
| 8 | 8 Sweden | 3.11 | 2023 | +0.059% | +0.82% | View data |
| 9 | 9 Denmark | 2.4 | 2023 | +0.77% | +1.56% | View data |
| 10 | 10 Austria | 2.33 | 2023 | +1.25% | +0.66% | View data |
