In 2023, Germany leads with 22.11%, although it has seen a slight decline. The UK and Spain follow with significant shares, the UK showing a positive trend, while Spain sees a slight decrease. Countries like Slovakia, Portugal, and Cyprus have the fastest growth, with annual increases over 4%. Conversely, Denmark, Iceland, and France report negative trends. However, Croatia's growth is notable, almost reaching a 5% increase.
Future trends to watch include the potential impact of digital transformation, changes in advertising budgets, and Brexit implications on the UK's share. Emerging markets like Slovakia and Cyprus may continue to see robust employment growth.
Top countries in Number of Persons Employed of Advertising Agencies Share by Country (Units (Employees))
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Germany | 22.11 | 2023 | +4.55% | -0.095% | View data |
| 2 | 2 United Kingdom | 13.08 | 2023 | +1.17% | +1.69% | View data |
| 3 | 3 Spain | 9.19 | 2023 | -0.16% | -0.79% | View data |
| 4 | 4 Poland | 8.14 | 2023 | +1.7% | +0.32% | View data |
| 5 | 5 France | 8.01 | 2023 | -3.13% | -1.9% | View data |
| 6 | 6 Italy | 6.8 | 2023 | +3.08% | +1.16% | View data |
| 7 | 7 Netherlands | 5.24 | 2023 | -0.55% | -1.18% | View data |
| 8 | 8 Austria | 3.66 | 2023 | +2.14% | +1.95% | View data |
| 9 | 9 Romania | 2.94 | 2023 | +0.99% | +1.56% | View data |
| 10 | 10 Sweden | 2.82 | 2023 | +6.86% | +2.97% | View data |
