In 2023, Poland leads in the number of advertising agency enterprises in Europe, holding a share of 12.28%. Germany and the Netherlands closely follow, with shares of 12.24% and 12.16%, respectively. Among these, Slovakia saw the highest year-on-year growth at 5.64%, with Hungary and Cyprus also showing significant increases. Conversely, France and Sweden experienced declines of -1.42% and -1.23%, respectively. Over the last five years, a clear upward trend can be observed in Central and Eastern Europe, while some Western European countries experienced stabilization or slight decreases in enterprise numbers.
Looking forward, trends to watch include potential opportunities from digital transformation and market consolidation. The increasing shift towards digital marketing may drive further growth in Central and Eastern countries, while Western European markets may focus on diversification within the advertising sector.
Top countries in Number of Enterprises of Advertising Agencies Share by Country (Units (Enterprises))
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Poland | 12.28 | 2023 | +2.3% | +2.46% | View data |
| 2 | 2 Germany | 12.24 | 2023 | +5.16% | +2.8% | View data |
| 3 | 3 Netherlands | 12.16 | 2023 | +2.33% | +2.25% | View data |
| 4 | 4 Spain | 10.1 | 2023 | +2.14% | +1.52% | View data |
| 5 | 5 Italy | 6.6 | 2023 | +1.79% | +3.23% | View data |
| 6 | 6 United Kingdom | 6.47 | 2023 | +1.43% | +1.68% | View data |
| 7 | 7 France | 5.76 | 2023 | -3.02% | -1.42% | View data |
| 8 | 8 Slovakia | 4.78 | 2023 | +5.57% | +5.64% | View data |
| 9 | 9 Austria | 3.97 | 2023 | +1.93% | +2.9% | View data |
| 10 | 10 Sweden | 3.53 | 2023 | -1.83% | -1.23% | View data |
