The European advertising and market research sector saw varied growth patterns in 2023. The United Kingdom led with the highest market share, showing moderate growth at 1.93%. Germany followed, experiencing a similar growth rate of 1.95%. France and Spain witnessed modest increases, whereas Italy and Sweden faced declines, highlighting a divergence in the market's dynamics. Notably, Cyprus experienced significant growth, skyrocketing by 27.72%, alongside Ireland and Malta with marked increases.
Looking forward, emerging markets like Cyprus and smaller countries such as Estonia and Lithuania are potential growth hotspots. Additionally, continued digital transformation and economic conditions post-pandemic will play crucial roles in shaping future trends.
Top countries in Turnover of Advertising and Market Research Share by Country (Million Euros)
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 United Kingdom | 23.22 | 2023 | +1.59% | +1.93% | View data |
| 2 | 2 Germany | 17.06 | 2023 | +4.96% | +1.95% | View data |
| 3 | 3 Spain | 9.82 | 2023 | +3.81% | +0.71% | View data |
| 4 | 4 France | 9 | 2023 | +1.82% | +0.9% | View data |
| 5 | 5 Italy | 5.54 | 2023 | +0.98% | -1.71% | View data |
| 6 | 6 Netherlands | 4.82 | 2023 | +0.35% | -0.74% | View data |
| 7 | 7 Poland | 4.2 | 2023 | +1.51% | -0.44% | View data |
| 8 | 8 Ireland | 3.09 | 2023 | +5.31% | +7.38% | View data |
| 9 | 9 Austria | 2.45 | 2023 | +0.97% | -0.15% | View data |
| 10 | 10 Belgium | 2.44 | 2023 | -1.23% | -1.29% | View data |
