The European value-added in advertising and market research, other professional, scientific and technical activities, and veterinary activities in 2023 reveals Germany leading at €30.35 billion, followed by Italy and France. Ireland shows significant growth at 4.03% YoY, while most countries exhibit modest increments. Greece experienced a decline of 4.99%. Over the past five years, the compound annual growth rate reflects a stable market expansion with particular robustness in emerging markets.
Future trends to watch include:
- Potential recovery and growth in Greece and other weaker markets.
- Technological advancements impacting service delivery in this sector.
- Increasing demand for digital marketing and data-driven research activities.
- Sustainability and ethical practices influencing market dynamics.
Top countries in Value Added of Advertising and Market Research; Other Professional, Scientific and Technical Activities; Veterinary Activities by Country
| # | 10 Countries | Million Euros | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Germany | 30,350 | 2023 | +1.31% | +1.41% | View data |
| 2 | 2 Italy | 19,480 | 2023 | +0.9% | +1.19% | View data |
| 3 | 3 France | 18,050 | 2023 | +1.52% | +1.9% | View data |
| 4 | 4 Spain | 12,950 | 2023 | +2.38% | +2.17% | View data |
| 5 | 5 Netherlands | 7,660 | 2023 | +1.7% | +1.71% | View data |
| 6 | 6 Belgium | 3,090 | 2023 | +1.77% | +2.35% | View data |
| 7 | 7 Ireland | 2,720 | 2023 | +3.18% | +4.03% | View data |
| 8 | 8 Austria | 2,610 | 2023 | +1.82% | +2.02% | View data |
| 9 | 9 Finland | 1,570 | 2023 | +1.82% | +1.75% | View data |
| 10 | 10 Slovakia | 1,170 | 2023 | +1.7% | +0.88% | View data |
