The European advertising agency employment landscape in 2024 shows significant variation across countries. Germany leads with 189.34 thousand employees, followed by the United Kingdom (112.06 thousand) and Spain (78.69 thousand). France and Poland also have notable figures at 68.57 thousand and 69.68 thousand, respectively. Smaller markets like Malta, Estonia, Bosnia and Herzegovina, Luxembourg, and Iceland have significantly lower employment numbers, reflecting the size of their respective advertising markets.
Year-on-year variations indicate several growth trends. Slovakia (4.73%) and Slovenia (7.52%) show strong positive growth, as do Cyprus (9.55%) and Malta (5.19%). Conversely, Germany (-0.095%), France (-1.9%), Spain (-0.79%), the Netherlands (-1.18%), and Denmark (-2.76%) exhibit declining employment. Iceland has experienced a notable decrease (-7.1%). The average annual growth rate over the past five years highlights sustained growth in emerging markets.
Looking ahead, anticipated trends include potential resurgences in digital advertising driving demand for more employment in tech-savvy markets. Conversely, markets like Germany and France may continue to face challenges as they adapt to digital transformation. Watch for continued robust growth in smaller, agile markets such as Slovakia, Slovenia, and Cyprus, driven by innovation and adaptability within the advertising sector.
Top countries in Number of Persons Employed of Advertising Agencies by Country
| # | 10 Countries | Units (Employees) | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Germany | 189,340 | 2023 | +4.55% | -0.095% | View data |
| 2 | 2 United Kingdom | 112,060 | 2023 | +1.17% | +1.69% | View data |
| 3 | 3 Spain | 78,690 | 2023 | -0.16% | -0.79% | View data |
| 4 | 4 Poland | 69,680 | 2023 | +1.7% | +0.32% | View data |
| 5 | 5 France | 68,570 | 2023 | -3.13% | -1.9% | View data |
| 6 | 6 Italy | 58,260 | 2023 | +3.08% | +1.16% | View data |
| 7 | 7 Netherlands | 44,900 | 2023 | -0.55% | -1.18% | View data |
| 8 | 8 Austria | 31,350 | 2023 | +2.14% | +1.95% | View data |
| 9 | 9 Romania | 25,190 | 2023 | +0.99% | +1.56% | View data |
| 10 | 10 Sweden | 24,170 | 2023 | +6.86% | +2.97% | View data |
